Hallmark Commercial

In the most recent Hallmark commercial they push a new product that can not only impress your honey with a nice, touchy feely card, but it now sings to your loved one. The commercial opens to an African American man and woman looking at each other from across the office, waiting for the other’s reaction. When the card is opened ‘Wild Thing’ starts playing, and at that very moment more and more people stand above their cubicles to see what the ruckus is all about. The refreshing thing was that the producer of the commercial didn’t find it necessary to match the genre of music to common misconceptions tied to minorities when it comes to music. Also, it was fairly odd timing because the commercial before was cast with almost all Caucasians and the premise was a perfect world. I have no doubt that wasn’t their intention and I’m also sure that if you look closely, you can see people of another race in the commercial, it’s just that it didn’t stand out.